Privacy Policy
Last updated: 12/10/2026
We keep this simple. We collect only what we need to reply to you, run a review or work with you, and we never sell your data.
Who we are
SaaSPath is a trading name of Cloudtal Ltd, a company registered in England and Wales (11079086), at 239 Ribbleton Lane, Preston, United Kingdom, PR1 5EA.
What we collect and why
| What | Where it comes from | Why we use it | Lawful basis |
|---|---|---|---|
| Name, work email, phone, company, job title | You, when you book a review or email us | To reply, arrange and run your review | Legitimate interests (responding to business enquiries); steps before a contract |
| What you tell us about your business, team size and current software | You, during the review or by email | To prepare advice, a Fit Sprint or a proposal | Legitimate interests; steps before a contract |
| Contact and billing details for your business | You, when you become a customer | To deliver our service, invoice and support you | Contract; legal obligation (accounting records) |
| Occasional updates about our services | Your business contact details | To tell you about relevant services. You can opt out at any time | Legitimate interests (business contacts); consent where the law requires it |
| Basic technical data: IP address, browser, pages viewed | Your device, when you visit the site | To run and secure the website and, with your consent, understand how it’s used | Legitimate interests; consent for any analytics |
We don’t ask for sensitive personal data, and the site isn’t aimed at children.
Who we share it with
We never sell your data. We share it only with providers who help us run SaaSPath, under contracts that require them to protect it:
- Booking: booking tool, e.g. Calendly, to schedule your review
- Email and documents: e.g. Microsoft 365 or Google Workspace
- Website hosting provider
- Our own CRM System, to keep track of enquiries and customers
- Accounting: e.g. Xero, for invoices
- Professional advisers such as accountants and lawyers, when needed
We may also share data if the law requires it.
Transfers outside the UK
Some of these providers store data outside the UK, for example in the US or EU. When they do, we make sure the transfer is protected, through a UK adequacy decision, the UK International Data Transfer Agreement or Addendum, or an equivalent safeguard.
How long we keep it
| Data | How long |
|---|---|
| Enquiries and review notes that don’t lead to work | 3 years from our last contact, then deleted |
| Customer records, contracts and invoices | For the length of our relationship, then 6 years (UK record-keeping and limitation periods) |
| Marketing contact details | Until you opt out; we then keep a minimal record so we don’t contact you again |
| Website technical logs | 90 days |
Cookies
Our website uses only the cookies it needs to work. We don’t use analytics or advertising cookies.
If you book a review, booking tool may set its own cookies; see its privacy policy.
Fonts. Our pages load fonts from Google Fonts, which means your browser shares your IP address with Google.
Your rights
You can ask us to:
- give you a copy of the data we hold about you
- correct anything that’s wrong
- delete your data
- limit how we use it, or object to us using it
- send your data to you or another organisation in a usable format
- stop sending you marketing, at any time
Where we rely on your consent, you can withdraw it at any time.
Email privacy@saaspath.com. It’s free, and we’ll reply within one month.
How we protect it
Access to your data is limited to the people who need it. We use secure, encrypted services and strong account security. If we work on your business data during a Fit Sprint or build, that’s covered by a separate data processing agreement, and we never use it to train AI tools.
Changes to this policy
If we change how we use your data, we’ll update this page and the date at the top. For significant changes, we’ll tell customers directly.
Contact
SaaSPath · 239 Ribbleton Lane, Preston, United Kingdom, PR1 5EA · privacy@saaspath.com